If you’re already running your salon successfully and booking results you’re proud of, you’re probably wondering, “What’s next?” Because you and I both know that if you’re not innovating, you’re moving backwards compared to your competitors. I’ll help you strategize and develop a clear step forward, from deciding whether to open another (or multiple) locations, all the way to the feasibility and logistics of franchising. Let me step in and help you expand your business.
The most successful businesses continuously adjust their business model, internal operations, processes, and marketing strategies. But how do you know which of these to focus on? That’s where I can help. I’ll ask all the right questions to ensure I provide your salon with a strategy for moving forward.
Market research and location analysis
Are you up-to-date with your market? Do you know what they’re asking for today? And, most importantly, are you in the right location to attract customers? My market research and location analysis services will keep you connected to a fast-moving, dynamic market that is specific to your area.
Your customers are measuring you against the competition. Are you? Let me help you discover where you rank in your market in key areas such as price, service, technology, and more!
Do you want to know if your venture has the legs to support itself in your intended market? I’ll assist in defining your approach to ensure hypotheses can be accurately tested. From there, I’ll help you decide if it’s a “go” or “no-go” using primary and secondary market research.
If you want your salon in many locations without having to closely manage them all, franchising may be an opportunity for you. I’ll help you determine if your salon can be effectively franchised in its current state and help structure a franchise strategy that positions you perfectly in your market while aligning with your brand’s culture.