At VR Beauty Consulting, we believe in our slogan ‘Where Empowerment is Beauty’ and we work tirelessly every day to deliver on this promise for our clients.
The company was established in 2019 with one key goal: to empower new and existing salon owners to achieve extraordinary and sustainable business success.
We do this by listening closely to the challenges experienced by our clients across the region, then, drawing on decades of beauty industry experience and interdisciplinary expertise, we strategically develop solutions that solve these problems.
This simple motivation has allowed VR Beauty Consulting to become a trusted industry voice and leader, contributing to an exciting evolution of the beauty industry in the Middle East, from the launch of entirely new salon brands and concepts in the region, to the strategic evolution of mature salon businesses or revitalization of previously declining salon businesses, VR Beauty Consulting has been a trusted and respected partner to our clients.
We are proud to have launched several ‘industry first’ solutions, developed to support the beauty salon industry in a meaningful way, such as a:
Empower women to achieve their dreams of building successful and sustainable beauty salon businesses by being the leading hub of industry expertise in the Middle Eastern region .
Our mission is to establish customer impact by driving the growth and success of salon businesses through:
For those who may aspire to be part of or are already part of the beauty industry in the Middle East, to effectively create successful strategic roadmaps to achieve goals such as: successful team development and talent growth; sustainable financial growth, professional career growth, diversification of services etc.
It is our commitment to contribute to creating salon cultures where people will feel appreciated, respected and valued throughout their careers.
We support people from every walk of life and of all cultural orientations. We embrace and celebrate our differences; differences in experiences, backgrounds and ways of thinking.
We are committed to bring additional value to our clients’ business models. At all times we follow up diligently and work closely with our clients to deliver expertise and excellent service.
We are vigilant in our focus and driven by our mission to make the dreams of our clients come true.
Valerie’s passion for empowering women has driven her 20-year career in the beauty industry, where she has consistently delivered exceptional results across businesses in the GCC. This dedication led her to launch VR Beauty Consulting, focusing on helping women achieve their dreams of building successful beauty ventures.
Renowned as a trusted partner and skilled specialist, Valerie has contributed significantly to the competitive beauty industry through projects ranging from establishing new salon concepts to expanding and revitalizing existing operations. Always forward-thinking, she has pioneered solutions in operations management, talent recruitment, and the creation of impactful training programs and manuals, raising industry standards and driving client success.
With over 25 years of Sales and Marketing experience, Carol has delivered projects in strategy development, digital advertising, web and app development, eCommerce, and CRM platforms. Her background, including a Marketing Management degree and an MBA in Entrepreneurship and Marketing, equips her to tackle modern business challenges. For the past 3 years, she has been an independent consultant, working with clients globally, including in New Zealand, UAE, the UK, Saudi Arabia, Sri Lanka, Nepal, and South Africa. Carol’s clear communication, adaptability, and collaborative nature drive her to achieve project goals effectively.
Preshky Perera is a seasoned creative director with a strong background in visual communication design and design management, shaping a career marked by innovation and creativity.
With over 7 years of experience, he specializes in Brand Communication Strategy, Creative Direction, and Brand Identity Design. Preshky excels at transforming ideas into compelling visual experiences that resonate with audiences and drive brand success. His dedication to pushing creative boundaries and delivering results-driven design solutions has established him as an inspiring figure in branding, consistently providing innovative and impactful solutions that leave a lasting impression in a dynamic design landscape.
Eva is a data-driven procurement and supply chain expert with an engineering degree and MCIPS Chartered status. With over 10 years of experience in the beauty industry, she has a proven track record of optimizing processes, driving cost-saving initiatives, and enhancing organizational efficiency. Her leadership blends collaboration with precision, motivating teams to exceed targets. As an MCIPS member, Eva is committed to sustainable practices and high standards, combining analytical skills with procurement excellence to build strong supplier relationships and deliver impactful results.
King Narciso brings over two decades of experience in branding, digital marketing, and content production to VRBC. He fuses innovative storytelling with strategic brand development, working with clients across the GCC, Europe, and beyond to transform their narratives into impactful marketing campaigns. Renowned for his hands-on approach, King is deeply involved in every project to ensure exceptional results. His combination of technical expertise, creative vision, and strategic insight has made him a trusted partner for brands looking to forge meaningful connections with their audiences.
With 15 years of experience in the Middle East retail market, Marianne Tolentino is known for elevating brands and driving significant business growth. Her expertise lies in boosting brand awareness and customer engagement through strategic social media management and compelling content creation. Marianne combines strong project management skills with a hands-on approach, ensuring every project meets and exceeds client expectations.
She has led marketing for the largest private cosmetic label in the MENA region for over a decade, solidifying her industry leadership. Her deep understanding of consumer trends in the beauty retail sector enables her to craft effective trade marketing and 360 campaign strategies, driving brand visibility and market success.
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