At VR Beauty Consulting, we believe in our slogan ‘Where Empowerment is Beauty’ and we work tirelessly every day to deliver on this promise for our clients.

The company was established in 2019 with one key goal: to empower new and existing salon owners to achieve extraordinary and sustainable business success.

We do this by listening closely to the challenges experienced by our clients across the region, then, drawing on decades of beauty industry experience and interdisciplinary expertise, we strategically develop solutions that solve these problems.

This simple motivation has allowed VR Beauty Consulting to become a trusted industry voice and leader, contributing to an exciting evolution of the beauty industry in the Middle East, from the launch of entirely new salon brands and concepts in the region, to the strategic evolution of mature salon businesses or revitalization of previously declining salon businesses, VR Beauty Consulting has been a trusted and respected partner to our clients.

We are proud to have launched several ‘industry first’ solutions, developed to support the beauty salon industry in a meaningful way, such as a:

  • Talent Gateway, which is focused on securing the world’s best talent for our clients.
  • Online Store, which provides a one-stop-shop for a wide range of administrative tools that allow salon owners to manage and operate a successful salon business.
  • Interactive Training programs, developed specifically for this region our programs provide effective and engaging training focused on client journey, selling skills and customer complaint handling.

We are vigilant in our focus and driven by our mission to make the dreams of our clients come true.

Valerie Reynaert

Founder & CEO

Valerie is driven by a deep passion to empower women and she has brought this passion to life throughout her 20-year beauty industry career, consistently delivering exceptional outcomes at all levels of beauty businesses across the GCC. This passion culminated in her decision to embark on her own entrepreneurial journey with the launch of VR Beauty Consulting, where her relentless focus is to support women in their journey to achieve their dreams of setting up a successful beauty business.

With a reputation as a trusted partner and highly skilled specialist, Valerie has contributed to the dynamic and competitive beauty industry through projects ranging from setting up new salons and concepts in the region to the expansion and turnaround of existing salons. With a constant focus on the future Valerie has pioneered services and solutions for the industry which includes the optimal management of operations, recruitment for the beauty industry and the development of engaging and effective training programs and manuals.

Chanté Jacobs

Training & Development Manager

Chanté is a highly-experienced beauty industry trainer who began her career as an Esthetician in 2012. She has spent the last 11 years developing and refining her skills and expertise, driven by a deep-seated passion for the beauty industry.

As the Training & Development Manager, Chanté is focused on developing the all-important ‘soft skills’ such as Client Journey, Selling Skills and Customer Complaint Handling. Her training approach is one that encompasses all of her technical knowledge with a friendly and approachable communications style, which she firmly believes is the key to effective and lasting learning.

She is passionate about teaching and providing beauty professionals with the knowledge and skills required to not only achieve high standards in their work, but to achieve their goals and dreams as well.

There is no greater satisfaction than knowing she can help individuals achieve far more than what they were hoping for.