At VR Beauty Consulting, we believe in our slogan ‘Where Empowerment is Beauty’ and we work tirelessly every day to deliver on this promise for our clients.

The company was established in 2019 with one key goal: to empower new and existing salon owners to achieve extraordinary and sustainable business success.

We do this by listening closely to the challenges experienced by our clients across the region, then, drawing on decades of beauty industry experience and interdisciplinary expertise, we strategically develop solutions that solve these problems.

This simple motivation has allowed VR Beauty Consulting to become a trusted industry voice and leader, contributing to an exciting evolution of the beauty industry in the Middle East, from the launch of entirely new salon brands and concepts in the region, to the strategic evolution of mature salon businesses or revitalization of previously declining salon businesses, VR Beauty Consulting has been a trusted and respected partner to our clients.

We are proud to have launched several ‘industry first’ solutions, developed to support the beauty salon industry in a meaningful way, such as a:

  • Talent Gateway, which is focused on securing the world’s best talent for our clients.
  • Online Store, which provides a one-stop-shop for a wide range of administrative tools that allow salon owners to manage and operate a successful salon business.
  • Interactive Training programs, developed specifically for this region our programs provide effective and engaging training focused on client journey, selling skills and customer complaint handling.

We are vigilant in our focus and driven by our mission to make the dreams of our clients come true.

Valerie Reynaert

Founder & CEO

Valerie is driven by a deep passion to empower women and she has brought this passion to life throughout her 20-year beauty industry career, consistently delivering exceptional outcomes at all levels of beauty businesses across the GCC. This passion culminated in her decision to embark on her own entrepreneurial journey with the launch of VR Beauty Consulting, where her relentless focus is to support women in their journey to achieve their dreams of setting up a successful beauty business.

With a reputation as a trusted partner and highly skilled specialist, Valerie has contributed to the dynamic and competitive beauty industry through projects ranging from setting up new salons and concepts in the region to the expansion and turnaround of existing salons. With a constant focus on the future Valerie has pioneered services and solutions for the industry which includes the optimal management of operations, recruitment for the beauty industry and the development of engaging and effective training programs and manuals.

strategic partners:

carol holdsworth

Marketing and Communications Specialist

With 25 years of Sales and Marketing experience, Carol has delivered an extensive list of projects ranging from sales and marketing strategies and social media and communications strategies, to fully integrated Digital Advertising, web and app development, eCommerce and CRM platforms for enhanced business operations.

This experience, along with an undergraduate degree in Marketing Management, and a MBA in Entrepreneurship and Marketing, makes Carol well equipped to deal with the challenges facing companies today. So much so that for the past 3 years she has been operating as an independent consultant and has worked with clients across the globe, including New Zealand, U.A.E., United Kingdom, Kingdom of Saudi Arabia, Sri Lanka, Nepal and South Africa.

Along with her extensive experience, Carol contributes to any project with a clear and positive communication style, an ability to understand and operate within complex environments, a natural willingness to work with others and a strong drive to achieve the goals that are set.

preshky perera

Brand Designer

Preshky Perea is the founder and creative director of Woke&Grand, a distinguished design-centric branding agency. He possesses a strong educational background in visual communication design and design management, which has shaped his career marked by innovation and creativity.

With over 7 years of experience, Preshky is known for his expertise in Brand Communication Strategy, Creative Direction, and Brand Identity Design.  He excels in transforming ideas into compelling visual experiences that resonate with audiences and drive brand success. Preshky’s unwavering commitment to pushing creative boundaries and his passion for delivering results-driven design solutions have made him an inspiring force in the world of branding. As the driving force behind Woke&Grand, he continues to inspire and lead his team in delivering innovative and impactful branding solutions that leave a lasting impression in an ever-evolving design landscape.

Eva Pedrera Tagoctoc

Procurement & Supply Chain Specialist

Eva is a highly skilled data-driven and results-oriented procurement and supply chain professional with an engineering degree and the globally recognized MCIPS Chartered status.

With more than 10 years of extensive experience in the beauty industry, and a proven track record of optimizing procurement processes, driving impactful initiatives that have yielded substantial cost savings, and bolstered overall organizational efficiency. Her leadership style is characterized by a collaborative yet meticulous approach, inspiring cross-functional teams to achieve common goals and exceed performance metrics. Her ability to cultivate mutually beneficial relationships with suppliers, coupled with a keen analytical mindset, has positioned herself as a trusted leader in the procurement and supply chain domain.

As a Member of the Chartered Institute of Procurement and Supply (MCIPS), Eva is aligned to the principles of sustainability and adherence to the highest standards of procurement and supply chain management and brings a unique blend that seamlessly integrates mathematical and analytical know-how with procurement excellence.