With your High Season marketing plan in place, it’s time to get creative and make

You’ve chosen to treat High Season as a real opportunity. You’ve sharpened your ideas, aligned

The countdown to high season has begun!  White Friday, UAE National day, festive events, and

In an industry built on creativity, client experience, and glamour, numbers are often viewed as

When asked about the single worst mistake beauty salon owners make, VR Beauty Consulting founder

The beauty salon industry is moving and evolving at an incredible pace. To succeed in

The Middle East is rapidly emerging as one of the world’s most dynamic beauty markets.

The male grooming industry in the GCC is undergoing a significant transformation — one that

The UAE beauty industry is an exciting place to be in 2025! The industry is