VR Beauty Consulting is proud to announce the launch of a highly effective, and entertaining, workplace education and performance solution for the beauty industry!

With recent and exciting announcements of the launch of the VRBC training and development department, along with the appointment of Chanté Jacobs, who is a highly-experienced beauty industry trainer, we are now proud to announce the launch of several comprehensive training programmes, tailored specifically for the GCC market. The format of our programme is unique, and is delivered in a never-before-seen format that may take you by surprise.

Along with clear and easy to understand presentations, video content that is engaging and memorable, our training programmes will also include a fresh and fun element which holds many learning benefits – game play!

Sounds unusual, yet research is on our side. According to Tim Burkowske, a global training and development expert, research has shown that when we play, our brains are activated in ways that change the neural connections that impact problem-solving.

Learning in a fun way triggers the release of feel-good chemicals in the brain, such as oxytocin and dopamine, that help to regulate emotions, support social skills, and impact mood, memory, motivation, and attention.  Another benefit of this form of training is that participants can work through challenging dilemmas, all while having fun. It is like you are creating a virtual, adult-sized playground where people can problem-solve, unpack ideas, engage with others, develop their skills, and create the best possible outcomes. 

This was our inspiration when we approached the design and development of our training and development programs. 

We have harnessed the value of play with our training programmes by creating board games that teach specific lessons for the salon and beauty industry.  Lessons that will help salons operate more efficiently and profitably and in so doing, enhance the service levels of our industry across the region.

With twenty years’ experience in setting up, managing, as well as consulting with leading salon brands across the Middle East, VR Beauty Consulting founder Valerie Reynaert, identified that there was an opportunity to enhance effective training delivery in the industry. This was evident in not only service delivery, but also business performance and staff retention trends seen across the industry. 

In response, VR Beauty Consulting collaborated with a European-based training facilitator to develop training courses and initiatives, specific to the Middle East, that will address key areas where maximum impact can be made.

The benefits of training and Continuing Professional Development (CPD) are significant and provide a positive return on investment as it not only creates a better experience for your clients but it also makes your employees feel valued and engaged while creating growth opportunities for them and reducing staff turnover while improving productivity. In addition, it will set you apart as a salon who invests in their employees and that is up to date on the latest trends, techniques and developments.

It has been proven that with regular in-salon training, service levels in your salon are significantly improved and these remain so for longer.  Doing so consistently will build your reputation as a top-class and professional brand and increase your customer base and customer satisfaction.

We have drawn on decades of training experience to develop training programs that truly engage salon professionals, making learning easy, fun and most importantly, memorable.

The focus of our training and development programmes is centred around three major areas of impact – the Client Journey, which encompasses the experience you create for your customers from the very first phone call all the way to the conclusion of the service, through to selling skills, which encompasses training your staff on how to improve retail sales of products in the salon; and lastly handling customer complaints, a key skill which is of vital importance to the success of your salon.

Clients will remember not only the services that you delivered but also how you made them feel when they were in your salon.  The Client Journey training programme will teach your staff how to deliver outstanding customer service in all areas of your business, and how to establish and develop the best standards in the key areas of health and safety, appointment booking, welcoming standards, nail and hair services, the treatment room and when the client leaves the salon.  You want your clients to feel like esteemed guests throughout their time with you.

Do you know that a healthy salon business generates around 30% of their total revenue through retail sales? That’s revenue in addition to the services already rendered. Our training in Selling Skills is about developing effective selling skills that will build loyalty and trust, create long term impact and enhance your brand’s reputation. Topics included in the training program include types of clients, the selling process, up selling and cross selling, selling on the telephone and closing the sale.

The number of complaints is on the rise, worldwide, as clients have easy access to platforms such as social media and ratings, and they are quick to use it to share a bad experience or poor service. The ineffective handling of complaints can result in an estimated 5-15% reduction in revenues, with a corresponding reduction in profits. When a business does not welcome complaints, it can result in a significant hidden cost. Our Handling Customer Complaints training programme provides your salon staff with the necessary tools and tactics to turn complaints into opportunities.

Our Training and Development Manager Chanté Jacobs will deliver these courses in person, a service that we believe will be valuable and vital for the Middle East beauty industry and in so doing, to bring added value to the learning experience.  In her own words, Chanté says that she is driven to provide excellence in her training and that she is focused on being precise and paying attention to detail. She is looking forward to helping individuals achieve far more than what they were hoping for.

While each of our courses are impactful in their own right, the combination of all three is a powerhouse that will positively impact your business, your staff, your clients and your bottom line. If you would like to find out more about how we can help you in this regard, please email us at letsconnect@vrbeautyconsulting.com.