Mastering Your Salon’s Financial Future

When asked about the single worst mistake beauty salon owners make, VR Beauty Consulting founder Valerie Reynaert is clear:

“Not understanding and managing the financial side of the business is by far the most common pitfall. In fact, we see this in more than 95% of the salons we’ve audited.”

 A Vision Rooted in Empowerment

Valerie’s perspective comes from years of experience managing large salon chains across the GCC region and working with leading salon brands, distributors, and retail operators. That front-row seat revealed exactly what makes salons thrive, and what holds them back.

“Since launching VR Beauty Consulting, I’ve worked with over 100 salons of every size and stage. Sadly, many are operating without the vital skillset of financial knowledge. We often find owners who don’t have profit and loss statements or even a clear view of whether their business is profitable,” she shares.

“Too many salon owners and managers are missing this vital skill, not by choice, but because no one has taught it from inside the industry.”

Building Confidence Through Consultancy

When Valerie launched VR Beauty Consulting, her mission was clear: to guide women through the journey of launching and growing successful salon businesses.

Whether it’s helping a first-time entrepreneur navigate the complexities of business set-up, or supporting seasoned professionals to streamline their operations, VR Beauty Consulting partners with clients at every stage of the entrepreneurial journey.

“Many women entering the industry are incredibly passionate about their craft but lack experience in the business side of operations. That’s where we step in,” Valerie explains.

“One of our key focus areas is helping women understand how to set up and run a successful business. We build their confidence, share our knowledge, and guide them through the practicalities of starting and sustaining a venture. With decades of experience behind us, we’re here to empower, support, and show them that success is within reach.”

 Targeted Training for Salon Success

To tackle the financial knowledge gap specifically, VR Beauty Consulting is launching a specialised training program, designed by Valerie, for salon owners, managers, and operators. The focus is on clear, practical, and hands-on financial training.

“My goal with this brand-new course is to help salon owners and managers master their numbers, understand the metrics that matter, and give them tools they can immediately apply to grow profitability and achieve their goals,” says Valerie.

The course brings clarity and confidence in a critical area, focusing on:

• Understanding and measuring salon performance
• Developing systems for ongoing financial management
• Making smart, data-driven business decisions

Financial Foundations are Key

Valerie has found that financial management is the single most important factor behind a profitable, sustainable salon. For many owners, finance feels overwhelming, intimidating, or simply not their strength. After all, most are creatives, and should remain so. But even the most talented beauty professional or beautifully designed salon will struggle without strong financial foundations.

Adding to the challenge, some salon owners fall into the trap of working with unqualified consultants whose poor advice sets them back rather than moving them forward. Mismanagement of funds is another common pitfall, with some salons running out of money before even opening their doors. These issues can prevent a salon from ever reaching its true potential.

An Industry-First Training Course

The Business of Beauty: Finance Training Workshop is the first of its kind in the beauty industry. Participants will learn:

• The key financial concepts every salon must understand
• Which metrics to track for financial success, and why they matter
• What healthy numbers look like in a well-run salon
• Real-world examples and proven strategies to apply immediately

“For the first time ever, I will be sharing and providing industry benchmarks. Salon owners can use these benchmarks and information from within the industry to measure their salon’s performance more effectively,” says Valerie.

Beyond expert training, the workshop also provides an opportunity to network with like-minded salon professionals, exchange ideas, and learn from each other’s experiences.

“I am excited to share this knowledge with the market and to help more salons take control of their financial future. Strong financial management isn’t just about survival, it’s about unlocking the growth, confidence, and profitability every salon truly deserves.”

A Game-Changer in Salon Financial Management

Optimal financial management enables salons to maximise profits, invest in top talent, embrace new trends and services, and market themselves effectively. Drawing on Valerie’s extensive experience, this highly targeted course demystifies financial planning and equips salon owners with the tools to build strong, resilient businesses.

“Strong marketing and team management are important, but without sound financial oversight, even the best salons can fall short,” Valerie explains.

“This course was developed to change that. We want salon owners to feel in control of their numbers and confident in their growth strategies.”

Secure Your Spot

To find out more about the launch offer and to secure your spot in the first-ever The Business of Beauty: Finance Training Workshop, contact letsconnect@vrbeautyconsulting.com.