Looking back on 2022 and looking ahead to 2023

With 2022 about to become a distant memory and the prospect of another exciting and successful year approaching, VR Beauty Consulting (VRBC) has much to be grateful for and I am thrilled and proud of our achievements this past year.

In 2022, VRBC embarked on its third year of existence, emerging from the start-up phase and confidently entering the scale-up phase, in a marketplace that has been rapidly rebounding from the previous two years and returning to growth. It has been a joy to work with so many new and existing salon owners who have decided to invest in their future and position their businesses for rates of growth that have already surpassed pre-pandemic levels.

We took the exciting first steps of entering the Saudi Arabian market. It has been a true honour to see the dynamic businesswomen of Saudi Arabia set up their own businesses. I am proud to support this emerging movement, walking alongside them and assisting and motivating them through the setting up and development of their salon businesses. I have been in awe by the passion, drive and determination of the female entrepreneurs I have engaged with in Saudi Arabia, and have no doubt of the success they will achieve as a result.

This year I have fulfilled a very special dream that I have carried in my heart for years. We launched our Nepal partnership, through which we identify new beauty industry talent from South Asia and enable them to secure employment with salons in the Middle East. This was a goal I had in mind right at the start of VRBC, and in 2022 it became a reality. I could not be prouder of this work. In addition to this, we are in the process of launching our talent gateway, which will create a dynamic network of candidates and salons, and enhance the accessibility to talent in the Middle East.

In 2022, we took the bold step to expand VRBC’s services to include support and assistance on the sale of fully fledged salon businesses. This is an exciting new area for VRBC and one which we believe will grow in importance in the coming years.

As for my aspirations for 2023, there are so many — and through the process of looking back on 2022, I am becoming more confident that they can all be achieved!

I want to continue to build a business that is forward-thinking and that helps salon owners and the industry to evolve to new levels of success and profitability.   

I look forward to working with new clients and helping them to achieve their dreams and goals, helping them to secure the best talent and thereby raising their standard of service delivery overall. Most of all, I want to do all I can to help people to achieve their maximum potential.

I look forward to embarking on this new chapter with all of you bearing witness. Happy festive period and I wish you all the very best for the new year!